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The Focused Campaign

Your Single-Page Powerhouse
Investment: $1,600

The HVAC contractor in Sparwood does everything: furnaces, AC, heat pumps, fireplaces. But when someone’s furnace dies at 11pm in January, they Google “emergency furnace repair Sparwood.” Your competitor owns that search with a dedicated page. You don’t. They get the call.

The electrician in Cranbrook who specializes in EV charger installations keeps getting calls for basic residential work. The $8,000 commercial EV jobs? Going to someone whose website actually shows they do that work.

The fishing guide in Fernie has a full website showing all their packages. But in April when people Google “spring fly fishing guided trips Fernie,” they’re two pages down. The guide with ONE page targeting that exact search gets booked solid.

Here’s the problem:

You’re good at ONE thing. Maybe it’s metal roofing. Maybe it’s emergency plumbing. Maybe it’s a special event or even a spring conference. But when someone searches for exactly what you do, they find competitors with pages built specifically for that service.

Your full website (or your Facebook page) tries to show everything you offer. Search engines don’t know what you’re actually best at. The person searching doesn’t find you. The work goes to someone else.

Or you don’t have a website at all:

You’re tired of managing bookings through Facebook messages. You need ONE page where people can see what you do, when you’re available, and how to book. That’s it. Not eight pages. Not a blog. Just one professional page that works.

What’s Included: Everything You Need to Launch Strong

Professional single-page website built for one specific business goal. Strategic copywriting, custom design, forms, hosting, and management. All delivered in 2-3 weeks. Perfect for realtors showcasing properties, service providers capturing consultations, and contractors promoting specialty services.

Strategic Planning

Strategic Planning (Days 1-2)
25-Minute Goal-Setting Call

We discuss your specific objective for this page:

  • Who’s the target audience?
  • What action do you want them to take?
  • What’s the one thing this page needs to accomplish?

Single-Page Strategy

Unlike the full Signature Build, this is laser-focused. One audience, one offer, one call-to-action. No complexity, just strategic clarity.

Design & Build

Design & Build (Days 3-14)
Conversion-Focused Copywriting

I write the complete page copy designed to drive your specific goal:

  • Compelling headline that captures attention
  • Clear value proposition
  • Call-to-action that converts
  • Trust elements (credentials, testimonials if you have them)

This isn’t filler content. It’s strategic messaging written to turn visitors into customers.

Professional Design

Built on professional Divi templates, customized for your brand and goal. Fast-loading, mobile-optimized, conversion-focused.

Image Integration

Your high-quality photos if you have them, or paid stock imagery that looks natural and professional. Not the generic stock photos everyone recognizes.

Contact Forms

Professional contact or inquiry forms integrated with spam protection and email notifications. You’ll receive form submissions directly to your email.

Social Media Integration

Links to your social media profiles, social sharing buttons, or embedded feeds as needed for your specific campaign goal.

Launch

Once design is complete and approved, your page goes live and is immediately accessible to customers.

Technical Optimization

Post-Launch Technical Optimization (Week 3)
Backend Work

After your page launches, I complete the technical work that makes it perform:

Search Engine Optimization

  • Optimized page title and meta description for your target keywords
  • Proper heading structure for search engines
  • Image alt tags for accessibility and SEO
  • XML sitemap creation and submission
  • Google Search Console setup and verification
  • Search indexing to get your page discovered

Performance Optimization

  • Image compression and optimization
  • Browser caching configuration
  • CDN (Content Delivery Network) setup
  • Code minification for faster loading
  • Lazy loading for images
  • Mobile performance testing
  • Speed optimization to meet Google standards

Analytics & Tracking

  • Google Analytics integration
  • WordPress Site Kit setup
  • Traffic source monitoring
  • You get access to view all performance data

Final Quality Assurance

  • Cross-browser compatibility testing
  • Mobile responsiveness verification
  • Form functionality testing
  • SSL security confirmation
  • Backup system verification
Ongoing Management

Required: Ongoing Management
$75/month (12-month commitment)

Every Focused Campaign page includes ongoing management to keep it live, secure, and optimized:

  • Hosting and security included
  • Form monitoring
  • Monthly performance check
  • Minor text updates (up to 15 minutes/month)
  • Software updates and maintenance

This ensures your page stays functional and continues generating leads throughout its lifecycle.

Pricing & Timeline

Investment: $1,600 (Build)
Build Payment Structure:

  • 50% deposit ($800) at contract signing
  • 25% ($400) at design approval (style guide and strategy approved)
  • 25% ($400) at start of backend work (before optimization)

Required Management: $75/month (12-month commitment)

After launch, your page automatically transitions to ongoing management. This keeps your page live, secure, and functional with hosting, security monitoring, software updates, and minor text updates (up to 15 minutes/month) included.

After 12 months, you can continue month-to-month or end the partnership with 30 days notice.

Timeline:

Your page typically launches within 2 weeks, with final optimization completed in week 3. Actual timeline depends on how quickly you provide feedback and approvals.

Let’s see if we’re a good fit. Answer a few quick questions and we’ll set up a time to chat about your project.

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Your New

Website Starts Here.

Who
is this for

The Focused Campaign is Perfect For:

Real Estate Agents Showcase luxury listings better than MLS. Give your $800K lakefront property a dedicated page with professional presentation, virtual tour integration, and direct inquiry forms. Custom domain options available (123OakStreet.com).

Service Providers RMTs, counsellors, therapists, coaches, accountants who need a professional “book consultation” page. Stop managing inquiries through Facebook. Give potential clients one clean place to learn about you and book.

Contractors & Trades Own local search for one specific service. “Emergency Furnace Repair in Cranbrook” or “Metal Roofing Installation” pages that capture leads for your highest-margin work.

Tourism & Recreation Operators Fishing guides, ski guides, accommodation operators promoting specific packages. “2026 Spring Fly Fishing Packages” or “Honeymoon Cabin Package” pages for seasonal offerings.

Portrait of a smiling man with a white rabbit sitting on his head, representing a unique and focused approach to marketing.

FAQ

frequently asked questions

How is this different from The Signature Build?

The Signature Build ($4,200, 4-6 weeks):

  • Up to 8 pages
  • Complete research and strategy
  • Full website architecture
  • Comprehensive SEO foundation
  • Your complete online presence

The Focused Campaign ($1,600, 2-3 weeks):

  • ONE page
  • ONE goal
  • Faster delivery
  • Specific use case (property, service, campaign)
  • Supplement to existing presence OR standalone for single-purpose needs

Will this page rank on Google?

I optimize it for search with proper page titles, descriptions, content structure, and search console setup. But ranking depends on competition, domain authority, and time.

A single new page won’t outrank established competitors overnight, but it’s a strong start—especially for local plus service-specific searches like “emergency furnace repair Cranbrook” or “luxury real estate Kimberley.”

What about SEO, performance, and accessibility?

Every site launches with a complete technical foundation:

Search Engine Optimization Your site is built to be found when people in your area search for what you do. But here’s what sets this apart from cheap website builders: content is written for conversion first, keywords second.

Every page gets real, strategic content. Not a headline and a call-to-action button with 50 words of filler. We’re talking 300-800 words per page, written to actually persuade someone to contact you while naturally incorporating the search terms your potential customers use.

I research the keywords your audience searches for, then write content that ranks well AND converts visitors into customers. You get the complete technical setup: search-optimized page titles and descriptions, properly structured content, image optimization, sitemap submission, and full Google Search Console and Analytics integration with tracking access.

The result: a site that’s positioned to rank locally from day one, not buried on page 5 where no one will find you.

Performance & Speed Every site includes image optimization, caching, CDN setup, code minification, and lazy loading. Sites are tested to meet Google’s performance standards. The goal is fast-loading pages that keep visitors engaged and satisfy search engines, which matters most in our regional market.

Accessibility Sites launch meeting WCAG 2.1 Level A accessibility standards, with ongoing improvements toward Level AA. This includes proper color contrast, keyboard navigation, screen reader compatibility, and ARIA labels. Every site includes an accessibility toolkit that allows visitors to customize the appearance based on their individual needs.

Building accessible sites isn’t just about compliance. It’s about making sure everyone can use your website, which means you don’t lose potential customers.

Why is the 12-month management commitment required?

Because I specialize in serving business owners who don’t have the tech skills or interest to manage a website themselves.

If you’ve been hesitant to get online because WordPress, security updates, and plugin conflicts sound overwhelming, the ongoing management exists specifically for you. You’ll never need to touch the backend. You send me changes, I handle them. Your site stays fast, secure, and functional without you learning anything technical.

Here’s what happens to sites without ongoing care: Security updates get ignored. Plugins break. Backups fail. Performance degrades. Within six months, even a professionally built site starts looking neglected, and that reflects poorly on both of us.

I’ve seen too many small business owners taken advantage of by designers who build a site, collect payment, and vanish. The business owner doesn’t realize their contact form stopped working until a frustrated customer mentions it three months later.

That’s not how I work. I’m a small business owner serving other small business owners. The 12-month commitment ensures your site gets the attention it deserves, and you never worry about the technical details.

After 12 months, you can leave if you want, though you’ll need to manage the site yourself or find another provider. Most clients stay because they realize their time is worth more than the monthly management fee.

What if I need changes after launch?

With $75/month management: Up to 15 minutes of minor text updates per month included. Larger changes billed at $125/hour.

What if I have my own photos?

Even better. Personal photos of your actual business, team, or location are always preferred over stock imagery. If you have high-quality photos, I’ll use them.

If you don’t have photos or they’re not web-ready, I’ll source paid stock imagery that looks natural and professional (not the generic stock photos everyone recognizes).

A dense forest of trees, symbolizing the growth and stability of a focused marketing campaign.

Our services

The Signature Build

The complete foundation for serious businesses. Everything you need to compete.

  • Up to 8 strategic pages
  • Advanced Storytelling
  • Enhanced UX
  • Lead Conversion Focus

The Focused Campaign

One powerful page designed to quickly attract attention and clearly communicate value.

  • Single page
  • Mobile optimized
  • Professional design
  • Social media integration

Our Managed Growth Plans

Complete website care with hosting, security, and updates. One-year commitment.

  • Choose your plan
  • Premium green hosting
  • Security & daily backups
  • Strategic support options