Because I specialize in serving business owners who don’t have the tech skills or interest to manage a website themselves.

If you’ve been hesitant to get online because WordPress, security updates, and plugin conflicts sound overwhelming, the ongoing management exists specifically for you. You’ll never need to touch the backend. You send me changes, I handle them. Your site stays fast, secure, and functional without you learning anything technical.

Here’s what happens to sites without ongoing care: Security updates get ignored. Plugins break. Backups fail. Performance degrades. Within six months, even a professionally built site starts looking neglected, and that reflects poorly on both of us.

I’ve seen too many small business owners taken advantage of by designers who build a site, collect payment, and vanish. The business owner doesn’t realize their contact form stopped working until a frustrated customer mentions it three months later.

That’s not how I work. I’m a small business owner serving other small business owners. The 12-month commitment ensures your site gets the attention it deserves, and you never worry about the technical details.

After 12 months, you can leave if you want, though you’ll need to manage the site yourself or find another provider. Most clients stay because they realize their time is worth more than the monthly management fee.

Yes. You own all content, design, and code from day one.

After your 12-month management commitment, if you choose to leave, we hand over the hosting credentials and you keep the Divi license for your site. We’ll help with the transition.

The 12-month commitment isn’t about control. It’s about giving your investment enough time to work and ensuring your site gets proper care during that critical first year.

You’re getting a complete digital business asset, not just a website:

• Strategic research and competitive analysis (not guesswork)
• Professional copywriting for every page (not generic filler)
• Custom design work (not template with logo slapped on)
• Technical SEO foundation (not “hope Google finds you”)
• Complete hosting and setup (not handoff-and-disappear)
• Ongoing partnership through management plans

Most of what you’re paying for is strategic work that happens before and after design – the foundation that makes your site actually work for your business.

Every site launches with a complete technical foundation:

Search Engine Optimization Your site is built to be found when people in your area search for what you do. But here’s what sets this apart from cheap website builders: content is written for conversion first, keywords second.

Every page gets real, strategic content. Not a headline and a call-to-action button with 50 words of filler. We’re talking 300-800 words per page, written to actually persuade someone to contact you while naturally incorporating the search terms your potential customers use.

I research the keywords your audience searches for, then write content that ranks well AND converts visitors into customers. You get the complete technical setup: search-optimized page titles and descriptions, properly structured content, image optimization, sitemap submission, and full Google Search Console and Analytics integration with tracking access.

The result: a site that’s positioned to rank locally from day one, not buried on page 5 where no one will find you.

Performance & Speed Every site includes image optimization, caching, CDN setup, code minification, and lazy loading. Sites are tested to meet Google’s performance standards. The goal is fast-loading pages that keep visitors engaged and satisfy search engines, which matters most in our regional market.

Accessibility Sites launch meeting WCAG 2.1 Level A accessibility standards, with ongoing improvements toward Level AA. This includes proper color contrast, keyboard navigation, screen reader compatibility, and ARIA labels. Every site includes an accessibility toolkit that allows visitors to customize the appearance based on their individual needs.

Building accessible sites isn’t just about compliance. It’s about making sure everyone can use your website, which means you don’t lose potential customers.

Even better. Personal photos of your actual business, team, or location are always preferred over stock imagery. If you have high-quality photos, I’ll use them.

If you don’t have photos or they’re not web-ready, I’ll source paid stock imagery that looks natural and professional (not the generic stock photos everyone recognizes).

Timeline is 4-6 weeks from contract signing to launch, followed by 2 weeks of backend optimization.

Here’s the breakdown:

• Week 1: Research, wireframes, copywriting. You approve everything before we proceed.
• Weeks 2-4: Design and development based on your approved direction.
• Launch: Site goes live.
• Weeks 4-6: SEO optimization and backend work post-launch.

The actual timeline depends on how quickly you provide feedback and approvals. The faster you respond, the faster we launch.

If something happens to my business, you get full access to your site, hosting credentials, and all documentation. You own the site and can move it anywhere.

That said, this is my full-time business, not a side project. I’m not disappearing like the freelancer who ghosted you on your last website project.