Neurodiversity-Affirming Web Design for Therapy and Allied Health Practices

The right family is searching for you — and can’t find you.

Strategy-led, accessible websites for OT and speech practices, and the affirming therapies alongside them. Built so the families who need you can find you, by search and by AI.

See what parents find

Read the field notes

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Who I Build For:

Affirming Therapy and Allied Health Practices

You celebrate neurodivergent people. You don’t try to fix them.

That’s who I build for. Neurodiversity-affirming practices: occupational therapists, speech therapists, and the affirming therapists and educators alongside them. People who see the whole person, at every age.

If that’s not how you work, we’re not a match. And that’s okay. The work goes best when our values line up.

The families who need you are looking for someone exactly like you. The hard part is helping them find you, and know they’ve found the right one.

Pixels with Purpose: Accessible, Sustainable
Web Design that celebrates Neurodiversity

Person in a gold-yellow sweater, photographed from the torso, with a soft, warm, cozy and whimsy artistic feel.

A field of white daisies with one daisy standing out, wearing tiny toy glasses.

Neurodivergent Brains are Precious.

They notice what others miss. They care deeply. They solve problems in ways most people never think of.

And too often, they get judged for the ways they’re different instead of valued for them.

The practices I build for see it the other way. They start with the person, not the diagnosis, and they make room for how someone actually thinks instead of asking them to hide it.

The world is better when those minds are understood, supported, and free to be themselves. That belief is behind everything I make.

I Know This World from the inside.

Most web designers have to learn your world before they can build for it. I don’t. I’ve lived in it for twenty years.

I’m the one neurotypical person in my family. My husband and my two sons are neurodivergent, and my boys are teenagers now, so I’ve watched this whole journey from the early years all the way toward adulthood. I’ve sat in the appointments. I’ve read the reports. I’ve spent years learning to understand the people I love, and learning to be understood by them.

That changes how I build a website.

Here’s something most designers never think about. The conditions you work with run in families. So the parent reading your website is very often neurodivergent themselves, frequently without knowing it. They might find it hard to hold a lot of information at once. They might be stretched thin. And they read carefully, because they’re protecting someone they love.

A generic website doesn’t serve that parent. A wall of clever, vague marketing copy actually pushes them away, because to a neurodivergent reader, vagueness can feel like something to be wary of. Trust gets built through being clear and direct. Through saying plainly who you are, who you help, and how you work. Through a site that’s easy to follow when someone’s tired, and easy to use when someone needs it to be.

That’s why I build the way I do. Clear language. A logical path through the page. One obvious next step instead of ten. Accessibility built in from the start, not bolted on later, because the families you serve rarely have just one diagnosis, and a site that ignores that quietly shuts people out.

I don’t build this way because a checklist told me to. I build it this way because I’ve been the person on the other side of the screen, deciding in a few seconds whether a practice felt safe enough to reach out to.

That’s the part most designers can’t give you. I’m not learning your world for a project. I already live in it.

I know who’s on the other side of the screen. Want to see what they
find when they search for your practice today?

See what parents find

A beautiful website that can’t be found is just an expensive secret.
I build the other kind.

Websites built to be found

by parents and by AI.

See what parents find

Strategy First

Every build starts with real research into your practice, your families, and how they search, so your site reaches the people actually looking for you.

Found by AI

Parents increasingly ask AI tools for help. Your site is built so those tools can find your practice and describe it accurately when they do.

Accessible to All

Easy for everyone to use, with extra care for the neurodivergent parents who are so often the ones doing the searching.

Yours to Keep

You own your website outright. And when it’s time to grow or rebuild, you keep the search rankings you worked years to earn.

Meet
West Aubrey.

I’m Kelly, and West Aubrey is my studio. You’ll work with me from the first conversation through launch and beyond.

For nearly a decade I’ve worked at a deliberate pace, a few sites a year, while raising my own neurodivergent family. Every client I’ve built for is still with me, and some keep coming back for more.

My path to web design isn’t a straight line, and that’s what makes the work different. Studies in Art History and Indigenous Studies at Capilano and UBC trained my eye for visual culture and the stories communities tell about themselves. A Graphic Design Specialization at the California Institute of the Arts turned that into practical design thinking. An Honours degree in Web Technologies from BCIT gave me the foundation to build what I design.

Most web designers can make something look good. I understand why it should look that way, and how to make it work for your practice, your families, and the way they actually search.

I don’t work alone. My husband Ruairi is a senior program manager at TELUS Health, where he runs complex, high-stakes projects. He’s also autistic, and steps in on West Aubrey work when something calls for senior strategic thinking or a client conversation that benefits from how his mind works. The strategy behind your site is shaped by people who don’t just build for this community. We live in it.

I’m also part of Maker Division, a professional network of studio owners with weekly peer review and shared expertise. So if your project ever needs something beyond my own desk, like branding or a specialist skill, I can pull in trusted people to get it done. You get the focus of a one-person studio with a much larger team behind it.

And Penny, our Pomeranian, handles office morale.

* The founder of our studio