Home / Services
What’s included in a
Therapy Practice Website?
A West Aubrey website is the whole job, done for you. Strategy and research come first, then a build shaped around your practice and the families you serve: an accessible design, intake forms that protect private information, and a structure that helps the right people find you, by search and by AI. It runs on green hosting. When it goes live, I show you how to run it. And you own it, instead of renting it forever.
The rest of this page walks through each part, and how the work goes.
What do you get with your design?
Strategy first
Before anything gets built, I learn your practice, your families, and who you’re up against.
- DISCOVERY SESSION
- AUDIENCE RESEARCH
- COMPETITOR ANALYSIS
- SITE STRATEGY
Built to be found
A beautiful site is wasted if the right family can’t find it. So I build yours to be found.
- FOUND ON GOOGLE
- FOUND BY AI SEARCH
- STRUCTURED CONTENT
- FAST, SECURE PAGES
Built for Your Practice
A site designed around the people you serve, accessible from the ground up.
- ACCESSIBLE DESIGN
- MOBILE-FIRST
- COPY WRITTEN FOR YOU
- BUILT FOR YOUR FAMILIES
Yours, & protected
Your site protects private information, runs on green hosting, and belongs to you, not me.
- PRIVACY-AWARE FORMS
- GREEN HOSTING
- YOU OWN IT
- ONGOING SUPPORT
How the work goes
Here’s how the work actually goes. I lead it, so you don’t have to.
You bring what only you know: your practice, your families, the way you work, what you want this site to do. That’s the part nobody can hire out, and it’s the part I need from you.
I bring the rest. The strategy, the design, the copy, the technical side, and the dozens of small decisions that come with each. You won’t be asked to art-direct, pick between ten shades of blue, or learn how any of it works. That’s not me keeping you out. It’s the whole point of hiring someone. Especially someone who has spent years studying how to do this right. You get to stay focused on your clients while this gets handled properly.
This is what expert-led means. I ask you the right questions, then I take it from there.
Discovery is First
This is where most of your time goes, and it’s all up front. We sit down and I learn your practice, your families, your market, and what the site actually needs to do. Everything after this is built on what we find here. That’s why discovery is its own phase, not a form you fill out.
Then the Build
Then I build it. Strategy, design, copy, and the technical side, all handled. You’ll see it come together and you get a say at set points, but you won’t be living in your inbox approving things. I come to you when I need you, and stay out of your way the rest of the time.
Next is Launch
Going live is the start, not the finish. Your site launches, then I spend a couple of weeks in the back end on the part most designers skip. That’s where I make sure search and AI can find you, the site works for everyone, and the pages stay fast.
And Ongoing Care
After launch, you choose: keep me on, or take it from here yourself. Most practices keep me on, because it means updates, security, and staying findable are handled. It also means one person already knows your site when something comes up.
Keep your rankings when you rebuild
If your current site already shows up on Google, the last thing you want is a rebuild that undoes it. Done wrong, a rebuild can drop the rankings you spent years earning. Done right, you keep them.
Here’s how I protect them. Before I build anything, I find every page on your current site and note which ones matter most to keep. The new site gets built and checked in full before it ever replaces the old one. Then each of those pages is pointed to the right place, so nothing your visitors or Google already found goes missing. Your best pages stay your best pages.
Most designers deal with this at the end. Many don’t do it at all. I plan it from the first week, because the rankings you already have are worth more than a new site that quietly loses them.
Pixels with Purpose: Accessible, Sustainable
Web Design that celebrates Neurodiversity
Privacy-aware forms, built in
When a parent fills out your intake form, they’re handing over private information about their child. Most practice websites collect that on a regular form, the same kind you’d use for a newsletter. That’s a real risk, and it’s more common than it should be.
I build yours the right way. The form that collects health information is handled by a service built for it, so that information never sits on your website at all. For US practices, that means HIPAA-compliant intake. For Canadian practices, it means meeting the privacy rules that apply to you. Either way, your families’ information is protected from the first form they fill out.
The form service is a small monthly subscription in your name, because the privacy agreement legally has to be yours. I set it up, connect it, and make sure it works. You stay the one in control of your patients’ information, which is exactly where it should sit.
The right ones are searching for exactly what you do.
Let’s make sure
they land on yours
Real questions from practice owners, answered straight.
If yours isn’t here, just ask.
Common Questions
Why isn't my therapy practice website bringing in new clients?
Usually because the right families can’t find it, or it doesn’t show them you’re the one. A site can look good and still be invisible to search and AI, or fail to signal affirming care. I build for both: found by the right people, and clearly the right fit once they land.
Do I need a whole new website, or just better SEO?
Sometimes better SEO on a solid site is enough, and I’ll tell you if that’s your case. But if the site is hard to use, not accessible, or built on a weak foundation, SEO alone won’t fix it. I look first and tell you which one you actually need, before you spend anything.
Why can't people find my practice when they search on Google or ChatGPT?
Most practice sites aren’t built for how search works now. If your pages don’t answer real questions clearly, Google and AI tools pass you over for someone whose pages do. I structure your site to answer the questions families actually ask, which is what gets you found and cited.
Can I move my website off Squarespace or Brighter Vision without losing my Google rankings?
With a rented subscription site, you don’t own the build, so moving means creating a fresh site rather than exporting the old one. Your rankings can still come with you, though. Before I build, I map your current pages and point each one to its new home, so the search equity you earned carries over. Without that plan, any move risks it.
Does my practice website need to be HIPAA compliant?
If your forms collect health information, US practices need HIPAA-compliant intake, and Canadian practices have provincial privacy rules to meet. The fix is the same: the form is handled by a service built for it, so that information never sits on your website. I set it up, and the subscription stays in your name.
How long does it take to build a website for my practice?
For a full practice site, plan on about four weeks to launch, then a couple more while I finish the back-end setup. Week one is discovery and strategy, then design and sign-off, then the build. The biggest variable is you. The faster you respond at each step, the faster we move.
Do you write the content, or do I have to?
I write it. Part of the build is copy written for your practice and the families you serve, in plain, warm language that helps the right people find you. You know your work better than anyone, so I’ll ask good questions up front, then turn what you tell me into the words on your site.
What happens after my website launches?
Launch is the start, not the finish. For the next couple of weeks I’m in the back end making sure search and AI can find you, the site works for everyone, and the pages stay fast. After that, you can keep me on to look after it, or take it from here. Most practices keep me on.